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Last week in B2B: AI GTM agents and strategies, brand vs demand, how SaaS companies become cultural institutions, and more

Last week in B2B: AI GTM agents and strategies, brand vs demand, how SaaS companies become cultural institutions, and more

Ugi Djuric
September 01, 2025

Hey B2B folks,

This week’s a mix of classic marketing truths and the AI wave.

We’ve got: the 12th Annual Blogger Survey (what still works in 2025), MKT1’s field guide for B2B startups, and frameworks for everything from PMM confidence to evaluating your team, and more.

Let’s dive in!

[New Research] The 12th Annual Blogger Survey: What content works in 2025?
Orbit Media’s annual survey is back — with data on formats, publishing cadence, and distribution that actually work now. [Check the survey]
Brand vs. Demand in the age of AI: The balancing act for CMOs
CMOs are rethinking budgets as AI reshapes distribution. Here’s how to maintain a strong brand while proving demand. [See the breakdown]
How software companies become cultural institutions
Some products transcend categories. This essay examines how software brands become cultural touchstones. [Read here]
20% of Americans use AI tools 10x+/month — but growth is slowing
AI adoption is deepening among power users, but traditional search has yet to decline (or not). Here’s what SparkToro’s data says. [See the report]
The MKT1 Field Guide to B2B startup marketing (Part 1)
MKT1 breaks down the fundamentals of early-stage B2B marketing — and why most founders get them wrong. [Read the guide]
My best frameworks for product, content, and growth marketing
A roundup of tested frameworks that help simplify decisions and speed up execution. [See the list]
From overwhelmed to confident: A 90-day plan for new PMM managers
Starting as a PMM? This guide provides a structured path to help you thrive in your first three months. [Check the plan]
The scariest framework to evaluate your team
Hard-hitting but practical. A framework for grading your team that reveals blind spots fast. [Check the framework]
9 best AI agents for GTM teams right now
A breakdown of the leading AI agents — from content and research to campaign orchestration. [Check the list]
SEO vs. AEO: A field guide for B2B SaaS content marketers
Search is evolving. This guide explains how to balance SEO with AI Engine Optimization (AEO) to stay visible. [Read here]

Why your website messaging isn’t converting (and how to fix it) with Logan Hendrickson

I sat down with Logan Hendrickson, B2B SaaS messaging and copy expert, and we discussed:

Why feature-heavy pages don’t convert
What’s the messaging framework that converts 3x better
How to uncover what your prospects really care about
The psychology behind high-converting product pages
Logan’s proven template for converting product pages
and more…