Last week in B2B: AI revenue surges, website deal-breakers, secret growth plays, and more

Hey,

Welcome to Issue #1 of The B2B Vault - your new favorite excuse to stop doom-scrolling and actually get smarter.

Thanks for joining the mission. We’re building the internet’s best filter for B2B content that doesn’t suck - just sharp insights, secret knowledge, and ideas you won’t find on page 7 of Google.

Last week, the B2B world dropped some real gems - from why AI startups are crushing old-school SaaS to how Microsoft is turning employees into content machines.

Here are the best articles you definitely don’t want to miss:

• The state of B2B monetization in 2025 - SaaS companies can’t rely on old pricing anymore. AI is changing how software gets sold, used, and paid for. Kyle from Growth Unhinged published extensive research on how B2B companies are monetizing their services in 2025. Check the summary & full article here.

• Why AI startups are blowing past revenue milestones that old-school SaaS could only fantasize about - Elena Verna published a great and thought-provoking article comparing the fast growth of AI startups with the “old-school” SaaS companies. Check the summary & full article to see the main differences and how to adapt.

• Test and Learn: Is podcast advertising a good fit for your brand? Folks at Right Side Up published a nice, quick guide on how to run podcast advertising tests and see if they bring results and ROI. Check the summary & full article.

• AI native product teams: how they will think, work, and build differently - AI is changing how teams build products from the ground up. It’s not just faster, but it’s a whole new way of thinking and working. Brian Balfour (CEO of Reforge), wrote an extensive guide on how product teams should adapt in the AI era to get the best results. Check the summary and full article here.

• Building trust and influence with employee-led content - Heike Young from Microsoft did a great podcast with the team at Animalz on how to run employee-led content operations. Get the summary and the full transcript here.

• What does it mean to be bold in B2B, a definition to guide you - y’all know I’m the big advocate on the fact that the only way for brands to win in the AI era is to stand out. Our friend Erin Balsa published a quick but insightful article on what that means and how to actually be bold with B2B content. Check the summary and full article here.

• Homepage traffic is up 10.7% from AI overviews and LLMs [50-site study] - Ross from Siege Media published a cool study on how LLMs impact SEO and traffic right now. Check the summary and full article.

• Why your website is the dealbreaker? - Our friends at Wynter published a nice article on why your website falls behind and how to use it as the ultimate sales asset to put you in the consideration set. Check the summary & full article

Check these and 180+ other insightful pieces on the B2B Vault.

Quick overview of what is B2B Vault, and where are we heading

Let’s be honest, most of what we see online today is pure B2B junk food.

Same recycled advice, same fluffy posts, and “hot takes” with zero substance.

LinkedIn? Full of noise.
Google? A graveyard of SEO bait.
Communities? Sometimes gold, but often just another Slack notification to ignore.

And even when you do find something brilliant, good luck finding it again when you actually need it. (If you didn’t bookmark it, did it even exist?)

That’s why we built The B2B Vault - a place to collect and protect the most valuable insights in B2B.

Think of it as a digital Library of Alexandria for marketers and founders... only this one won’t burn down, go offline, or get buried under AI-generated nonsense.

We don’t publish fluff. In fact, over 90% of the content we review doesn’t make the cut.

So if you see your article featured here, treat it like a little badge of honor.

And the Vault is just getting started.

In the next few weeks, we’ll be dropping some very cool things - tools, insights, expert showcases, and many more things. All with one goal:

To make B2B Vault the #1 resource for marketers, founders, and sales pros who are tired of the noise and ready to level up.

Here’s what to expect from us in the upcoming weeks and months:

• LinkedIn wall-of-fame - a lot of gold gets buried in the sea of noise on LinkedIn. We’ll filter it and feature the best and most insightful LinkedIn posts, divided into different categories.

• B2B Vault AI, your expert-level consultant - Instead of asking generic LLMs for marketing-specific advice, B2B Vault AI is trained on hundreds of original insights from the world’s best leaders. Whenever you have a question or a problem, you can ask the B2B Vault AI, and you’ll get expert-level advice in seconds.

• Real-time news - Think of it like Fortune or the NY Times, but for our B2B world. What’s going on with other companies and leaders? Who’s testing what? What are their results? New campaigns they launched? New investments? Bootstrapped companies that are challenging the market leaders? We’ll be covering it all.

• Podcast gems - similar to LinkedIn, the world’s best secret knowledge is hidden behind 60-minute-long podcast episodes. It’s on our roadmap to add podcast episodes to the list as well (although we’re still considering the best way to deliver key takeaways and implement this).

• Exclusive webinars and events - Soon, we’ll start working closely with the featured authors and experts on specific webinars and events that we’ll publish on the B2B Vault. A LOT of unique insights, never published before, are heading your way.

• B2B Show with Ugi - exclusive podcast where I dive deep with the best B2B leaders and try to uncover their most hidden secret insights. Already recorded some great episodes. Soon to be launched.

As you can see, our vision is bold, but our resources are limited. So, how can you help us out?

Share the love with your peers - the more subscribers we have, the more motivation we’ll have to move forward. So feel free to talk about the B2B vault on your social and inside communities.

Stay awesome,
Ugi - Co-founder of B2B Vault & ContentMonk