Last week in B2B: AI search ROI, SaaStr’s $10M hiring roadmap, and why CaaS is winning

Hey B2B folks,

This week’s edition dives into what’s actually driving visibility, growth, and differentiation in the AI-saturated B2B world.

From 18M+ posts revealing the truth about X Premium reach, to frameworks for predictive GTM, and why “unique insight” is now the only content moat that matters — the message is clear: the bar just got higher.

Also: ChatGPT as your best pipeline source, the CaaS model aligning marketing with revenue, and SaaStr’s take on who to hire first when scaling from $0 to $10M ARR.

Let’s get into the best from last week:

• Does X Premium really boost your reach? (18M+ posts analyzed)
  A massive data dive into how Premium accounts actually perform. [Read the analysis]
  

• How to become a better copywriter (advice I wish I had)
  A refreshing, tactical post on what separates good copy from “meh” — and the lessons every marketer should steal. [Read here]
  

• Content as a Service (CaaS): aligning marketing with the business
  Directly from Amanda Natividad - forget “content teams.” Think CaaS — a framework that connects content ops directly to revenue outcomes. [See the framework]
  

• How to turn ChatGPT into your best pipeline source
  No fluff guide by Kyle Poyar on how to get leads from LLM search. [Check the playbook]
  

• State of LLMs in late 2025
  A new report breaking down the current LLM landscape: who’s leading, what’s plateauing, and where innovation is still happening. [See the report]
  

• Predictive analytics in GTM: a complete guide for revenue teams
  Predictive data is the new superpower. This guide shows how GTM teams use it to forecast, score, and grow the pipeline. [Read the guide]
  

• From $0 to $10M ARR — when to start hiring and whom
  Jason Lemkin’s latest advice on scaling teams without over-hiring. When to bring in marketing, sales, and ops — and when to wait. [Check the thread]
  

• The 2025 content differentiator: unique insights
  With AI flooding the web, originality is the new ranking factor. Here’s how to build a moat around your ideas. [Read here]
  

• Category creation vs. differentiation: the B2B dilemma
  Should you build a new category or just stand out in an existing one? This essay breaks down the tradeoffs and timing. [See the breakdown]
  

• How brands should think about ROI in generative engine optimization (GEO)
  As LLMs and AI search engines rise, the ROI model for visibility changes. Here’s how brands should measure success. [Read the insight]

Read these and 450+ more curated insights on The B2B Vault.

That’s a wrap for this week.

See you next Monday!

-Ugi from ContentMonk and Ops24