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- Last week in B2B: Altman on the future of AI, HubSpot's AI playbooks, 550M data points on product tours
Last week in B2B: Altman on the future of AI, HubSpot's AI playbooks, 550M data points on product tours
Ugi Djuric
June 16, 2025
Hey B2B leaders,
I keep staring at the blank screen, drinking coffee, and wondering what insight is better than the rest.
I can’t really decide because all of them are 🔥
AI budgets are exploding, HubSpot is rewriting its entire playbook, and 550M data points from Chameleon just revealed what makes product tours fail.
Here are the best articles you definitely don’t want to miss:
The Gentle Singularity - Sam Altman’s take on the future of AI - Probably one of the best reads I've had in a while. AI is quietly changing how we work and live, and we can already see drastic changes in 2025 compared to 2022. But what will happen in 2030? Check the summary and full article on the future of AI directly from the brain of OpenAI’s founder.
CMOs increase AI investments, here’s what the numbers say - Most CMOs plan to invest over $10 million in AI software within the next three years. Check the 30-second research summary.
The Dark Side of Karma & Unicorns - Why gamifying projects doesn’t work - if you’re managing a team or projects, the team at DPM did great research on why gamifying your projects might actually have a negative impact on the team’s productivity. Check the summary & full article.
Running ABM on LinkedIn - The Ultimate Guide - Emilia from Userpilot is probably one of the most ruthless CMOs I know. She’s a beast when it comes to B2B marketing. Last week, she published her experiments and learnings from running LinkedIn account-based marketing (ABM) campaigns. I read the entire piece with my mouth wide open. Check the summary & full article.
Brand marketing ROI - How do you measure the ROI of brand marketing? How does Brand Marketing impact revenue? What are the costs of “brand commoditization”? Peep Laja gives us answers to these questions. Check the summary & full article.
What 550M data points say about your product tours - folks at Chameleon analyzed data from their users and gave us clear answers on what doesn’t work, what users prefer, and how to create product tours that activate your customers. Check the summary & full article
The HubSpot AI playbook - How Yamini Rangan is leading the most aggressive B2B AI transformation - Hubspot rewrote its entire roadmap in 2023 to go all-in on AI, and it’s changing how B2B software is built, sold, and used. Check the summary and full article.