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Last Week in B2B: Are we ready for AI SDRs? Also, SaaS market report for Q2, Brand tonality, intent signal plays, and more

B2B experts shared some real gems and playbooks with us last week. Let's explore them

Author

Ugi Djuric
August 11, 2025

Hey B2B folks,

B2B experts shared some real gems and playbooks with us last week. Let's explore them:

  • Using intent signals in your marketing playbook - Not all buyers are ready now. This guide demonstrates how to identify and respond to high-intent signals for more effective timing and targeting. Check the guide

  • SaaS market report Q2 2025 by Paddle - Recovery is here — and AI is a big driver. Fresh data on growth, funding, and market health. Check the report

  • Brand Tonality - What is it & You already have one - Brand tone is more than “voice.” It’s the consistent way you sound across everything you do—and it shapes trust. Oskar Duberg wrote a great two-part piece. I highly recommend that you check them out. Part 1 Summary & Part 2 Summary

  • How to build PMM influence across teams (even when you’re not in charge) - Product marketing often works without formal authority. Here’s how to still lead projects, align teams, and win influence. Read the guide

  • Why good marketers think in probabilities, not certainties - Marketing is never a sure thing. This article demonstrates how to make more informed bets, mitigate risk, and enhance odds over time. See the insight

  • Jennifer Clark (Zoom) on turning content from cost center to revenue powerhouse - Inside Zoom’s approach to making content drive pipeline and prove ROI to leadership. Read the interview

  • Kirti Sharma (Adobe) on original content AI can’t copy — and buyers remember - The best content is uncopyable. Here’s how Adobe approaches originality in the AI era. See the lessons

  • Persona-perfect LinkedIn outreach templates - Exact outreach flows tested for specific ICPs. No guesswork, just plug and send. Steal the templates

  • The modern guide to account-based prospecting - How ABM prospecting is changing in 2025 — and the tactics top teams are using right now. Check the guide

  • What GTM teams are doing with ChatGPT - From sales outreach to content outlines - real examples of how GTM teams are using ChatGPT daily. Read the use cases

  • Are we ready for AI sales reps? - Fully autonomous AI SDRs are getting closer. Here’s what that means for teams, processes, and buyers. Explore here

Last Week on The B2B Show 🪩

Last week, we launched the B2B Vault’s and ContentMonk’s official podcast - B2B Show with Ugi, and two amazing episodes have already aired.

They’re a must-listen for anyone in the B2B marketing role.

New episodes of the B2B Show will air every Friday at 9 am GMT+2. Subscribe to the show on your favorite platforms:

EP #1 - Ex-ClickUp CCO on Building B2B Brands that Win in the AI Era | Melissa Rosenthal

Melissa Rosenthal (CEO at Outlever and Ex Chief Creative Officer at ClickUp) thinks most B2B companies won’t survive the next few years. In this episode, we talk about why cold emails don’t work anymore, why content is getting worse, and how smart companies are building brands people actually care about.

Listen on your favorite platform:

EP #2 - Ex Forbes Marketing Executive Shares Secrets on Turning B2B Brands into Media Empires | James Colistra

James Colistra (Founder of Wonderfish and Ex-Forbes Exec) believes modern B2B brands need to think like media companies if they want to stand out. In this episode, we discuss building trust at scale, what B2B can learn from legacy media, and why storytelling, not selling, is the true growth engine.

Listen on your favorite platform:

🎉 Introducing Author Mode: B2B Vault’s Free AI Marketing Assistant Can Now Think Like Your Favorite Marketing Experts

Last week, B2B Vault’s AI Marketing Assistant got 3x Better.

You can now choose whether your AI marketing assistant will answer based on the general marketing training set or based on content, insights, and thinking of different B2B experts (such as Dave Gerhardt, Jason Lemkin, Seth Godin, April Dunford, and more).

Okay folks, that’s a wrap for this week!

Let’s rock’n’roll and hit our August goals now 💪

With love for growth,
Ugi
Founder ContentMonk & B2B Vault