• B2B Vault
  • Posts
  • Last week in B2B: ChatGPT Agents are here, brand-demand disconnects, how to delegate, and more

Last week in B2B: ChatGPT Agents are here, brand-demand disconnects, how to delegate, and more

Author

Ugi Djuric
July 21, 2025

Hey B2B folks,

This week’s been one for the strategists — how Hubspot closed the brand and demand gap, GTM playbooks are collapsing (again), and ChatGPT can now do tasks for you.

Also: AI search is citing AI-written content more than human articles, Google Ads segments that’ll save you money, and a masterclass in content strategy, voice, and delegation.

Let’s dive into the best B2B articles from the last.

Can we borrow your brain for a moment?

B2B Vault launched its own ChatGPT alternative for B2B marketers.

Compared to other LLMs, B2B Vault Bot offers more actionable and strategy-level advice. It’s trained on 300+ expert-level articles (that we feature every week).

This app has the mind of some of the best B2B marketing leaders, including Dave Gerhardt, April Dunford, Ross Simonds, Tim Soulo, Natalie Marcotullio, and others.

Could you test it out and provide us with your feedback?

Try it now. It’s 100% free.

Feel free to send your feedback to [email protected]

  • Introducing ChatGPT agents: bridging research and action - ChatGPT can now take action and do tasks. OpenAI has developed agents that can browse, plan, take action, and work across various tools. The age of “do this for me” is here. Read the summary

  • Brands are losing control of the BoFu journey (how to take it back) - B2B brands are missing the bottom-of-funnel moment - buyers are looking at other sources to make their decision. This article shows how to take back control. Read the summary

  • The Brand-Demand Disconnect (and How HubSpot Fixed It) - Many B2B teams separate brand and demand, and then wonder why neither approach works. HubSpot’s new structure is a blueprint for fixing that mess. See how they did it.

  • How to build a customer-focused content strategy (6 steps) - Most content strategies are built for teams, not buyers. A practical guide to building around what customers actually want. Check the summary.

  • Frankenstein AI and the collapse of the GTM playbook - AI is breaking old go-to-market strategies. But not in the way you think. This deep dive reveals why “Frankenstein” GTM stacks are failing and outlines next steps. Full breakdown here

  • How to train AI for bulletproof brand voice - If you want AI to sound like your brand, you have to teach it like an intern. This guide shares the prompts, processes, and tools to do it right. Check the summary

  • B2B Offer Creation: A Complete Guide - The best content and outreach won’t fix a weak offer. This is the no-fluff guide by Pierre Herubel to building offers that make people want to say yes. Read the playbook

  • AI Overviews cite AI content more than human content - Google’s AI Overviews don’t just summarize - they prefer AI-generated sources. This data analysis by Ahrefs reveals what’s being cited and its implications for your SEO strategy. Check the insights

  • 5 one-click Google Ads segments to save your budget - Running Google Ads? These 5 segments help you instantly cut waste and find what’s working — no complicated setup needed. Quick win guide

  • How to Delegate While Maintaining High Standards - Delegating isn’t about letting go. It’s about transferring judgment. This guide demonstrates how high-performing leaders delegate work without lowering the bar. Read the summary.

  • Inside the SaaS efficiency gap - Revenue is flat, headcount is up, and productivity’s weird. This piece reveals where the real SaaS efficiency leaks occur. Explore the insights

That’s a wrap for this week!

Wish you a productive week,
Ugi from ContentMonk & B2B Vault

P.S.
Want your content to be featured on our website, app, and newsletter? Submit it here. 

Create a free B2B Vault account to get expert-level advice in less than 9 seconds.