Last week in B2B: Fighting churn in the AI era, content is crowded, how Ramp became a unicorn in 6 years, and more

Hey B2B folks,

I’m sitting at my desk, going through 150+ B2B articles my team and our AI systems collected last week from the best B2B websites and newsletters, and I can’t believe what I’m seeing.

Out of 154 articles (to be exact), only 7 passed our criteria to be featured in this newsletter.

Just a coincidence or bad AI adoption in writing starts becoming the norm, even with the best publishers?

I don’t know. We’ll see.

Anyway, there are some great guides and breakdowns that deserve your attention:

• Your target market isn’t demographic
  Demographics don’t buy products — problems do. This article breaks down how to segment markets by pain, not persona. [Read the breakdown]
  

• Ramp at $1 billion
  Ramp just hit unicorn status. Here’s how they scaled and the playbook they used to cross the $1B line. [See the story]
  

• Why the best products tell most people to f* off**
  Great products aren’t for everyone. They’re for someone. This piece explains why being specific about who you serve does more good than harm. [Read here]
  

• Why retention is so hard for new tech products
  Early adopters churn, hype fades, and retention becomes the hardest metric to fix. Here’s why it happens and how to solve it in the age of AI software. [Check the guide]
  

• The orchestration challenge for product managers
  PMs don’t just prioritize. They orchestrate across teams, goals, and deadlines. This essay explains the challenge and the mindset shift required. [Read the insight]
  

• Content is now a red ocean (here’s what to do next)
  Everyone’s publishing. AI is flooding the feeds. Content alone isn’t enough anymore. This article lays out the (potential) new playbook. [See the strategy]
  

• Why Anthropic, Cursor & FAL ditched traditional sales playbooks
  Technical teams are abandoning classic B2B sales motions. Here’s what that new GTM looks like. [Read the breakdown]

Read these and 400+ more curated insights on The B2B Vault.

That’s a wrap for this week.

If you learned something new, send this to the teammate still doing prospecting like it’s 2012, or the one who keeps creating the same content over and over again.

Or better yet, send them here: theb2bvault.com
So they can stop scrolling and start learning what actually works.

See you next Monday,
– Ugi