Last week in B2B: How to align sales and marketing, user-generated distribution, Reddit marketing, and more

Hey B2B folks,

This week’s mix is all about sharpening the fundamentals while riding the AI wave — from aligning sales and marketing to building AI-native companies in new markets.

Also: Dropbox’s take on content, why good UX isn’t enough, and the quiet rise of user-generated distribution as a growth engine most teams are missing.

Let’s get into the best B2B insights from the last week:

• How to align sales and marketing
  HeyReach demonstrates how to align sales and marketing efforts in the same direction, with practical steps you can implement immediately. [Read the guide]
  

• The TIP Method: Choose the Right AI Model for Every Task
  Not all LLMs are created equal. Animalz breaks down how to evaluate tradeoffs and pick a model that matches your use case. [Check the framework]
  

• User-generated distribution: the hidden growth engine behind today’s fastest startups
  The Venture Crew explores how UGC quietly drives reach and conversion, and why most B2B teams aren’t even tracking it. [See the playbook]
  

• How to market on Reddit: Why Brands Fail and How to Succeed in 2025
  Reddit is a goldmine if you know the rules. Marketergems outlines how to build credibility, avoid bans, and earn attention without resorting to spamming. [Full guide]
  

• Is link building dead? (15 Data Studies Behind the Clickbait)
  BuzzStream digs into the state of link building in 2025 — what’s still working, what’s not, and where SEO pros are moving next. [Read here]
  

• Clay’s hackathon playbook
  Strategy Breakdowns dissects how Clay uses hackathons to unlock creativity, ship products quickly, and outlearn competitors. [Check the breakdown]
  

• What’s a good landing page conversion rate? Based on 41,000 landing pages
  Unbounce has the benchmarks. A data-backed look at what “good” really means in 2025 — by industry, device, and channel. [Check the numbers]
  

• Kate Pluth on Scaling Content at Dropbox With AI and Taste
  Animalz interviews Dropbox’s Kate Pluth on how they approach content, measure impact, and stay original at scale. [Read the interview]
  

• Why good UX isn’t enough
  Jon Daiello argues that even great UX doesn’t guarantee adoption — you need a product story, clear positioning, and distribution. [Read the piece]
  

• How to build an AI company in a new market
  NextPlay explains the blueprint for building AI startups in markets with no playbook — from GTM to product adoption. [Read the summary]
  

• Building My First AI Product: 6 Lessons from My 90-Day Deep Dive
  Product Talk drops a practical AI playbook showing how teams can actually use AI in discovery, design, and delivery. [Read the playbook]

B2B Community Building Masterclass With Exit Five’s Matthew Carnevale

A new episode of the B2B show dropped live last Friday. This time, I had a great chat with Matthew Carnevale, Head of Community at ExitFive, and we covered:

• How to get leads from communities as a member

• How to build your own communities

• Is that even worth it?

• How to quickly grow your communities

• and more

Give it a listen at your favorite platform (and hit that subscribe button, of course 😅):

• YouTube

• Spotify

• Apple Podcasts

Golden insights in less than 5 minutes

• What’s the future of B2B Marketing? w/ Natalie Marcotulio from Navattic (5 min)

• What can B2B brands learn from B2C? w/ Melissa Rosenthal from Outlever (3 min)

• How to build a B2B brand? w/ Melissa Rosenthal from Outlever (4 min)

That’s a wrap for this week!

Loved this breakdown of unique insights? Share the email with a friend 🙂 

Anyway, wish you great success this week. Let’s get everything ready for strong growth in September. 😉 

Cheers,
Ugi form ContentMonk and B2B Vault