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Last week in B2B: New hot B2B marketing product, AI-content doesn't hurt your SEO, Disney's 10 storytelling rules, and it seems like AI SDRs work

Does it mean that "AI work" is really working?

Author

Ugi Djuric
July 14, 2025

Hey B2B folks,

Last week was full of plot twists - AI isn’t killing your SEO, AI SDRs can actually work, and digital trust is quietly becoming your biggest moat.

Meanwhile, the smartest B2B teams are doing two things: building pipelines with AI agents and rewriting their sales playbooks with help from CROs at Databricks and Perplexity.

Also: how query fan-out is reshaping search, Disney’s 10 rules for better storytelling, and what we learned from 4,495 AI-powered cold emails.

But before we get into the best things from last week, there’s one important launch announcement. 🙂 

🎉 Get Smarter at B2B Marketing with B2B Vault Bot 🎉

The B2B Vault Bot is the AI chatbot for B2B Marketing, trained on hundreds of unique insights from the world’s best B2B marketing leaders (such as Dave, April Dunford, Jason Lemkin, and 100s of others). The best part? It’s 100% free

Here’s why it’s 5x better than ChatGPT:

- It’s trained on specific knowledge and unique insights of the best B2B marketing experts
- It gives you high-quality advice based on YOUR company, ICP, problems, and other factors.
- It gives you the next reads and key takeaways to improve whatever you’re trying to improve (since it’s integrated with B2B Vault’s content database)
- No fluff and vague, unoriginal advice. Instead, you get actionable and personalized takeaways to do.
- It’s 100% free

It officially goes live next week, so you’re the first to get access before everyone else 🙂 

We’re still in the early phase, so we appreciate every feedback. Feel free to sign up, play with it, and send over your thoughts to [email protected].

Try it now. 100% free.

Now, let’s see the best new articles from the last week:

  • AI-generated content does not hurt your Google rankings (600,000 pages analyzed) - This one’s big: after analyzing 600,000 pages, the data shows that Google neither rewards nor penalizes AI content. Good content still wins - no matter how it’s made. Read the summary.

  • The state of digital trust in 2025 - In a noisy, AI-heavy world, trust is the new currency. This report shows how privacy-first brands earn loyalty and grow faster. Check the insights.

  • We sent 4,495 AI SDR emails in 2 weeks. Here’s how we got the #1 response rate - This isn’t just about writing “Hi {first name}” better. This test shows what actually worked when thousands of AI emails went out. See what worked.

  • How product marketing shapes pricing strategy - Product marketing teams guide how companies set prices by linking value to cost. Learn why this teamwork makes pricing fair and strategic. Read the summary & full article.

  • 10 storytelling tips from 10 years at Disney - A decade inside Disney’s story team = pure gold. These 10 quick lessons will help you write better posts, clearer messages, and more effective emotional hooks. Read key takeaways.

  • Why agentic marketing is the new architecture for B2B growth - AI agents can now run full-funnel outreach — replying, booking, following up — all without burning your team out. Learn how to build systems that scale with you. Full breakdown here

  • Beware of the Google AI salesman and its cronies - Google’s AI Overviews don’t just summarize - they also sell. And they’re often wrong. This breakdown shows how shady product links are creeping in and what it means for trust. Read more

  • Sales in the age of AI: Playbook from CROs at Databricks, Perplexity, Windsurf & Owner - The best in the game are already changing how they sell. This playbook gives you 10 actionable tips from top CROs who are using AI to win more deals right now. Read the playbook

  • The case against conversational interfaces - Talking to computers sounds nice… until it’s slower than clicking. This piece breaks down why buttons still rule and why most “chat UX” isn’t actually user-friendly. Full argument here

That’s a wrap for this week.

If you learned something new, forward this to the one person on your team who still thinks AI content tanks rankings — or who writes cold emails like it’s 2017.

See you next Monday,
– Ugi

P.S.
Don’t forget to try the B2B Vault Bot and send over your feedback to [email protected] - it would mean a lot to us!