Last Week in B2B: System behind 300+ articles/mo, marketing playbooks in the AI era, AI spending report, and more

Hey B2B folks,

This week’s edition hits everything from community and brand to AI automation and search evolution.

Databricks turned a private subreddit into a growth engine, Patagonia gave away $3B (again proving purpose scales), and marketers everywhere are rethinking how to grow when clicks disappear.

Also: what’s really happening with AI application spend, why PMM and growth teams are multiplying results together, and how to publish 300+ blog posts a month without losing quality.

Let’s get into the best from last week:

• AI blog automation: publishing 300+ articles a month with 4 writers
  A behind-the-scenes breakdown of how we’re personally using AI-powered content ops to scale content production without sacrificing quality. [See the case study]
  

• How to choose the best AI automation agency
  Since custom AI systems are slowly becoming mandatory, this guide shows you how to find and hire the best AI partners. [Read the guide]
  

• How to create powerful SaaS lead magnets (+ examples)
  Stop giving away PDFs. This playbook shows what’s converting today and why. [Read the examples]

• How Databricks turned a private subreddit into a powerful community engine
  No fancy funnels - just smart community design. Here’s how Databricks built engagement from the ground up. [Read the breakdown]

• Introducing Business AI: Empowering every business to grow in the AI era
  Meta introduced Business AI. Read the summary of their launch announcement. [Read the summary]
  

• Keep video ads under 10 seconds
  Attention spans are shrinking. Data shows shorter video ads consistently outperform. Here’s how to create great video ads. [Read the summary]
  

• How to succeed in a zero-click world
  Search is changing fast - fewer clicks, more answers. This guide shows how to win visibility even when traffic doesn’t follow. [See the strategy]
  

• How I turned forgotten ideas into consistent posts (3-step content system)
  Tons of ideas, zero execution? This simple content system turns forgotten notes into consistent publishing. [Check the system]
  

• The mechanics of neurobranding: strategy that starts in the feels
  Brand decisions often occur before logic takes hold. This deep dive explains how emotional triggers shape B2B brand strategy. [Read the article]
  

• How to market to a highly technical audience
  Developers and engineers spot BS instantly. Here’s how to speak their language, earn credibility, and actually convert. [Read the guide]
  

• AI broke the old marketing playbook. Here’s the new one
  Traditional funnels are collapsing. This framework lays out what replaces them in the AI era. [See the playbook]
  

• Patagonia’s $3B giveaway
  I’m a big believer that B2B marketing teams should learn from B2C. Once again, Patagonia proves profit and purpose can coexist, and drive loyalty that money can’t buy. [Read the story]
  

• The agentic organization: the next paradigm for the AI era
  AI isn’t just changing tasks — it’s redefining structure. This piece outlines how “agentic organizations” will operate. [Explore here]
  

• The AI Application Spending Report
  Where are startups actually investing in AI? This new report breaks down where the money’s flowing in 2025. [Check the report]
  

• The multiplier effect: PMM + growth marketing
  When product marketing and growth teams sync, results explode. Here’s how to build the collaboration loop. [See the framework]
  

• The recency bias reshaping AI search
  AI search tools increasingly favor fresh content. This analysis proves it’s happening — and shows how to capitalize. [Check the research]
  

• VC Funding in the AI Era: What’s Actually Getting Funded in 2025
  Jason Lemkin breaks down what’s actually getting funded in 2025 — and what B2B startups need to rethink now. [Watch the session]

Read these and 500+ more curated insights on The B2B Vault.

That’s a wrap for this week.

If you learned something new, forward this to the teammate still chasing “traffic,” not “trust” — or the one thinking long blog posts beat distribution.

Or better yet — send them here: theb2bvault.com
So they can stop scrolling and start learning what actually works.

See you next Monday,
– Ugi