Last week in B2B: The State of AI, 10 AI ads to blow your mind, and how to use AI Agents in marketing

Hey folks,

Wow, the best headlines of the last week are all about AI.

The highlight of the past week is certainly GPT-5. What do you think about it?

On the other hand, Kyle Poyar wrote an insightful guide on how to leverage deep research for GTM, AI-driven video ads are taking over, and Lauren Everitt shared how they utilize newsroom-driven content strategies.

We also got a new report on the state of AI, as well as dozens of use cases on how marketers can use AI agents.

Let’s get in!

Best B2B insights from the last week

• ChatGPT-5 is here: what search marketers need to know
  The new model is faster, smarter, and more deeply integrated into search. Here’s what’s changing for traffic, discovery, and visibility. [Full breakdown]
  

• How to use deep research for GTM
  GTM isn’t guesswork. This playbook demonstrates how to leverage ChatGPT’s deep research to develop effective strategies that resonate and convert. [See the framework]
  

• 10 AI-generated ad examples that’ll blow your mind (and inspire your next campaign)
  Humans didn’t record these. AI did. And they’re shockingly good. A gallery of ads that prove how AI models are powerful if used by creative teams. [See the examples]

• Lauren Everitt on Okta’s newsroom-driven content strategy
  Okta’s content team runs like a newsroom - fast, relevant, and always audience-first. Here’s how it works. [Read the summary of the interview]
  

• The state of AI 2025
  A comprehensive report on where AI adoption stands across industries, who’s winning, and what’s next. [Check the report summary]
  

• How to actually integrate AI into your existing GTM workflows
  Buying AI tools isn’t the same as using them. This guide demonstrates how to integrate AI into workflows without disrupting your operations. [Read the summary]
  

• Agentic AI for marketing teams
  From content generation to campaign orchestration, here are the real use cases for agentic AI in B2B marketing. [Check the summary]

How to move the “Aha!” moment from product to website

In the last episode of the B2B Show with Ugi, I had the opportunity to speak with Natalie Marcotullio from Navattic.

We talked about many things, including:

• How to build converting interactive demos (according to data and dozens of A/B tests)?

• What is Navattic doing to stand out in the market?

• What’s Natalie’s approach to creating user-centric content?

• What does the future hold for B2B marketing?

• And much more.

It’s a 40-minute episode packed with value. Listen to it on:

• YouTube

• Spotify

• Apple Podcasts

Guys, that’s a wrap!

Before you go, I would like to hear your feedback on one small thing.

You probably noticed that the layout of this week’s email is different than usual. Which one do you prefer? The old one or the new one?

See you next week!
Ugi from ContentMonk and B2B Vault